Kacam.net

Product design

该不该发这条推送

运营要给全量发一条促销推送,你批不批?

Copy the prompt, then pick a model. It plays the interviewer and asks you through it scene by scene instead of handing you the answer.

On a phone with the app installed, the system opens the app directly. Links cannot open external apps inside WeChat — open it in a browser first.

The copied text ends with the answer key the model grades you against. Don't read it yourself first — working it out on your own is the point.

你直接说批或不批,它会打断你:你连它发给谁都没问就下结论了?

这一份的中心是一个很多人没意识到的事实:用户关掉通知几乎是不可逆的。所以每一条推送真正的成本不是发送费用,是一部分人永久失联 —— 那是一份不可再生的预算。

最后一幕逼一个具体的数:退订率涨到多少你会叫停。 只说得出「看转化率」的,就是没设护栏。

★★★☆☆ · about 35 min · Tests: 打扰预算、退订率当护栏、频次上限归谁定、分人不全量

What this one tests

Metric design Trade-offs and costs Persuading people

Have you done this one?

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Notes from people who did this one

Nobody has written yet. After you run it, say what came out of the conversation — which scene stumped you, which conclusion you changed afterwards.

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How to use this

There is no model answer here — but there are definite wrong answers. Only three things make a case hold up, and every prompt's answer key carries a "common wrong answers" section that is more useful than the checklist itself.

The three things that make it hold up

  1. You can say whose problem this is and what it is — **with evidence** (not "I think users would want it")
  2. You can say what success looks like — **and what that number is today** (no baseline, no acceptance criteria)
  3. You can name the cost and what you gave up — **the hardest one to fake**, which is why every prompt hunts for it

How to start

  1. Pick a question, open it, copy the prompt.
  2. Paste it into a brand-new conversation — not one where you already discussed it.
  3. Say nothing. Wait for its first question.

Four commands you can call out at any time

  • 跳过 move to the next scene now
  • 提示 give a direction, not the answer
  • 直说吧 spell this point out in full, then keep pressing on the trade-offs
  • 复盘 jump to the wrap-up and print the review card

Three traps

  • Don't rush to a solution. More than half the lost points here come from designing before asking — especially describing features before defining what success means.
  • Expect to be pushed for numbers. "It'll perform better", "users will like it" get cut off: which metric, what is it today, and when do you look?
  • When it starts praising you, point it back to rule five — feeling validated crowds out noticing what you missed.

Start with the north star metric; it underpins everything else. Then pick by what's on your plate: a backlog you can't order → prioritisation; nobody using it or retention sliding → retention and onboarding; need to price something → pricing. Save the experiment review for later, and keep redoing the one about turning a one-line request into a spec — it's the closest to daily work.