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Product design

留存掉了,怎么查

次日留存从 42% 掉到 35%,你第一步查什么?

Copy the prompt, then pick a model. It plays the interviewer and asks you through it scene by scene instead of handing you the answer.

On a phone with the app installed, the system opens the app directly. Links cannot open external apps inside WeChat — open it in a browser first.

The copied text ends with the answer key the model grades you against. Don't read it yourself first — working it out on your own is the point.

你一上来说「是不是因为改版了」,它会打断你:你还没看数据就有结论了?

这一份的中心是一个很多人会跳过的动作:把新用户和老用户分开看。新用户的留存天然更低,所以新用户一变多,整体留存就会「下降」——而每一群人的留存其实一点没变。增长期几乎必然踩到这个。

第四幕会让你只看形状不看数值 —— 留存曲线的三种形状意义完全不同,而其中一种指向这批题里最值钱的那个问题。

★★★★☆ · about 40 min · Tests: 先定量、新老分开、按维度拆、曲线的形状

What this one tests

Funnels and retention Evidence and numbers Metric design

Have you done this one?

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Notes from people who did this one

Nobody has written yet. After you run it, say what came out of the conversation — which scene stumped you, which conclusion you changed afterwards.

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How to use this

There is no model answer here — but there are definite wrong answers. Only three things make a case hold up, and every prompt's answer key carries a "common wrong answers" section that is more useful than the checklist itself.

The three things that make it hold up

  1. You can say whose problem this is and what it is — **with evidence** (not "I think users would want it")
  2. You can say what success looks like — **and what that number is today** (no baseline, no acceptance criteria)
  3. You can name the cost and what you gave up — **the hardest one to fake**, which is why every prompt hunts for it

How to start

  1. Pick a question, open it, copy the prompt.
  2. Paste it into a brand-new conversation — not one where you already discussed it.
  3. Say nothing. Wait for its first question.

Four commands you can call out at any time

  • 跳过 move to the next scene now
  • 提示 give a direction, not the answer
  • 直说吧 spell this point out in full, then keep pressing on the trade-offs
  • 复盘 jump to the wrap-up and print the review card

Three traps

  • Don't rush to a solution. More than half the lost points here come from designing before asking — especially describing features before defining what success means.
  • Expect to be pushed for numbers. "It'll perform better", "users will like it" get cut off: which metric, what is it today, and when do you look?
  • When it starts praising you, point it back to rule five — feeling validated crowds out noticing what you missed.

Start with the north star metric; it underpins everything else. Then pick by what's on your plate: a backlog you can't order → prioritisation; nobody using it or retention sliding → retention and onboarding; need to price something → pricing. Save the experiment review for later, and keep redoing the one about turning a one-line request into a spec — it's the closest to daily work.