ものづくりで避けて通れない問い

"Everyone" means no one. Narrow it to one specific person and product decisions get much easier.

Your own itch doesn't count as evidence. Separate "users said they want it" from "users already spend money or time on it".

The two paths differ in pricing, channels and almost every product decision. Choosing early matters more than choosing right.

A cold start is not "build it and they will come". The first 100 come one at a time, by hand.

Reddit, Hacker News, Product Hunt, X, a newsletter — pick the wrong channel and a good product still goes unseen.

"Let me polish it a bit more" is the most common form of procrastination — but shipping too early wastes the first impression too.

Retention is a product problem before it's a marketing one. Find the moment they leave.

They pay off on completely different timescales, and both punish half-hearted effort.

The same flat line can come from a saturated channel or a product that stops being useful. The fix is different.

Most indie developers price too low. Start from what the user saves, not from what it cost you.

Usually the free tier already solves the whole problem, or the paid one solves a different problem than you think.

One is a promise of ongoing work, the other is cash today. Which one fits depends on the product, not on fashion.

A co-founder is a marriage; contracting is a transaction. Mixing them up is expensive.

Splitting on past contribution is the classic mistake — what matters is who keeps showing up.

Neither persistence nor quitting is virtuous on its own. Look at the evidence, then at what you can afford.

The problem is rarely total hours; it's that the hours are broken into pieces too small to think in.

Being copied usually means you found something. What decides the outcome is what you do next, not how loudly you complain.