Kacam.net

Observe the world

Product design: does it hold up?

System design's constraints are objective, so the reasoning converges. Product design's constraints are people and money — just as fixed, but they don't point at a single answer. So these have no model answer, only whether they hold up.

These prompts only exist in 简体中文 for now.

How to use this

There is no model answer here — but there are definite wrong answers. Only three things make a case hold up, and every prompt's answer key carries a "common wrong answers" section that is more useful than the checklist itself.

The three things that make it hold up

  1. You can say whose problem this is and what it is — **with evidence** (not "I think users would want it")
  2. You can say what success looks like — **and what that number is today** (no baseline, no acceptance criteria)
  3. You can name the cost and what you gave up — **the hardest one to fake**, which is why every prompt hunts for it

How to start

  1. Pick a question, open it, copy the prompt.
  2. Paste it into a brand-new conversation — not one where you already discussed it.
  3. Say nothing. Wait for its first question.

Four commands you can call out at any time

  • 跳过 move to the next scene now
  • 提示 give a direction, not the answer
  • 直说吧 spell this point out in full, then keep pressing on the trade-offs
  • 复盘 jump to the wrap-up and print the review card

Three traps

  • Don't rush to a solution. More than half the lost points here come from designing before asking — especially describing features before defining what success means.
  • Expect to be pushed for numbers. "It'll perform better", "users will like it" get cut off: which metric, what is it today, and when do you look?
  • When it starts praising you, point it back to rule five — feeling validated crowds out noticing what you missed.

Start with the north star metric; it underpins everything else. Then pick by what's on your plate: a backlog you can't order → prioritisation; nobody using it or retention sliding → retention and onboarding; need to price something → pricing. Save the experiment review for later, and keep redoing the one about turning a one-line request into a spec — it's the closest to daily work.

Direction and trade-offs

下线一个功能
还有 1200 人在用,你怎么下线它?
★★★☆☆ · about 35 min

Growth and business

双边市场怎么冷启动
1 个城市 100 个供给方,还是 10 个城市各 10 个?
★★★★★ · about 45 min
给这个 SaaS 定价
先别说多少钱 —— 你按什么收?
★★★★☆ · about 40 min
留存掉了,怎么查
次日留存从 42% 掉到 35%,你第一步查什么?
★★★★☆ · about 40 min
新手引导该怎么做
一个新用户做了什么之后,你就基本确定他会留下来?
★★★☆☆ · about 35 min

Shipping and validating

这个实验能不能上线
一份「赢了」的实验报告摆在你面前,里面埋了四个坑。
★★★★★ · about 40 min

Metrics

日活涨了 12%
日活涨了 12%,老板让你在周会上讲一讲。
★★★★☆ · about 40 min
转化率从 3% 涨到 5%
转化率从 3% 涨到 5%,群里已经有人说「提升了 67%」。
★★★★☆ · about 35 min
满意度 4.6 分
满意度 4.6 分,8000 份问卷。你先问什么?
★★★☆☆ · about 35 min

Business ideas

谁付钱
带上你自己的点子:这个东西做出来之后,谁掏钱?
★★★★☆ · about 40 min
为什么是现在
五年前有人能做这件事吗?如果不能,是什么变了?
★★★★☆ · about 35 min
前十个用户
说出十个名字 —— 你希望他们成为第一批用户。
★★★★☆ · about 35 min
These prompts are open source They live in the public kacam-net/hero-prompts repo. If one of them doesn't press hard enough, or its answer key is missing a line, go and change it — whether it ships here is a separate call, made by the catalogue on this side.